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SoShiro

SoShiro explores the world for human heritage and artistry as a rich source of inspiration, bringing this artistry to life through contemporary lifestyle objects.

The brand is made up of a typographical logo and a colour palette influenced by nature. A custom modular typeface was developed made in two widths.


Studio
Pentagram

Partner
Marina Willer
Project team
Marta Gaspar
Hamlet Auyeung
Ana Lapa
Kate Blewett
Jenni Kaunisto
Collaborators
Mel Duarte (photography)
Neal Fletcher (web development)