Rolls-Royce Arts Programme: Muse
Team Willer created the brand identity for the Rolls-Royce Art Programme which is now named Muse (after Rolls-Royce’s iconic Spirit of Ecstasy).
A few months prior to the launch of the Rolls-Royce Motor Cars brand, the Muse identity and the brand film were revealed in a gala event at the Serpentine Gallery, all of which were designed by Pentagram.
Created in studio I worked alongside Marina Willer to art direct the launch film, using refractions to create abstract light projections. The brand was then translated into a gala event through light and a flag walkway entrance.
A few months prior to the launch of the Rolls-Royce Motor Cars brand, the Muse identity and the brand film were revealed in a gala event at the Serpentine Gallery, all of which were designed by Pentagram.
Created in studio I worked alongside Marina Willer to art direct the launch film, using refractions to create abstract light projections. The brand was then translated into a gala event through light and a flag walkway entrance.
Studio
Pentagram
Partner
Marina Willer
Pentagram
Partner
Marina Willer
Project team
Hamlet Auyeung
Stuart Gough
Marta Gaspar
Cleber de Campos
Ana Lapa
Kate Blewett
Jenni Kaunisto
Hamlet Auyeung
Stuart Gough
Marta Gaspar
Cleber de Campos
Ana Lapa
Kate Blewett
Jenni Kaunisto
Collaborators
Ben Leonard (DOP)
Ben Leonard (DOP)