Hay Festival
Hay Festival is an annual literature festival, originated in Hay-on-Wye, Wales, now a global event and an extraordinary celebration of the spoken word. Bringing readers and writers together for a global series of sustainable events, it invites participants to imagine the world as it is and as it could be.
We created a rich visual system where a colourful tree with many branches represents a family of Hay Festival editions.
We created a rich visual system where a colourful tree with many branches represents a family of Hay Festival editions.
![](https://freight.cargo.site/t/original/i/b4bb1d4c2656533393a1d3b244fd383a09c5bdff3b39c948fff0c0b59e027d18/HAY_Festival_Page_02.jpg)
![](https://freight.cargo.site/t/original/i/eae90de227cc6541618a322a071e626aed2cdd20f2d156bf206b2d5f0cc4bd35/HAY_Festival_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/96eb81b346b28cd01471bb865c3805083031202997eb438fd55c3a3a776e9140/HAY_Festival_Page_09.jpg)
![](https://freight.cargo.site/t/original/i/f70383381dadd4cbf99362d94d8e1a0f9a1e310c3baa754ab131623c803dac17/HAY_Festival_Page_10.jpg)
Studio
Pentagram
Partner
Marina Willer
Pentagram
Partner
Marina Willer
Project team
Marta Gaspar
Kate Blewett
Cleber de Campos
Jenni Kaunisto
Marta Gaspar
Kate Blewett
Cleber de Campos
Jenni Kaunisto