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Cazana

Cazana uses big data and analytics to enable motor retailers, insurers and lenders to give unbiased insights and accurate evaluations. It believes that insight, overview and impartiality enable better decisions, which in turn create a fairer global automotive market.

The Pentagram team developed Cazana’s brand position and statement ‘See the full picture’. The design team translated this ability to seamlessly view macro and micro information into motion patterns that zoom in and out.


Studio
Pentagram

Partner
Marina Willer
Project team
Stuart Gough
Marta Gaspar
Kate Blewett
Hamlet Auyeung
Rita Desport
Collaborators
John Grant (strategy)